Crafting Scalable Solutions with startups and enterprises
Branding · Logo Design · Social MEdia
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Branding · Logo Design · Social MEdia
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Branding · Logo Design · Social MEdia
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Branding · Logo Design · Social MEdia
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Branding · Logo Design · Social MEdia
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RECHERCHE · Qualitative · Quantitative
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Design thinking · double diamond
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STRATEGY · Discovery · delivery
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atelier · prototyping · design ops
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Collaboration · audit ux · testing
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Design thinking · double diamond · strategy
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Branding · Logo Design · Social MEdia
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Branding · Logo Design · Social MEdia
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Branding · Logo Design · Social MEdia
Selected Work
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Selected Work
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Selected Work
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Selected Works
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Selected Works
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Selected Works
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Selected Work
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Selected Work
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Selected Work
My
Workflow
Irina Pen
Irina has Masters from Gobelins in UX management. She is passionate to bridge the worlds of strategy, aesthetics, and data-driven design with the focus on Design Thinking and collaborative work
Design thinking
I am convinced in iterative process to understand users, challenge assumptions, define problems, and create innovative solutions to prototype and test.
UX strategy
Even before the design starts, it's a great idea to create a plan to align business goals, user needs, and technological capabilities. This can help prioritize time and resources throughout the design process, and gives clear metrics of success.
Balance of Aesthetics & functionality
I leverage my academical background in Arts to create an attractiveness bias: beautiful designs appeal better to a user, and creates a strong emotional bond.
Let's work together
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Let's work together
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Let's work together
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Let's work together
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Let's work together
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Let's work together
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Let's work together
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Let's work together
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Let's work together
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Let's work together
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Let's work together
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Let's work together
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Let's work together
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Let's work together