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Crafting Scalable Solutions with startups and enterprises

Branding · Logo Design · Social MEdia
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Branding · Logo Design · Social MEdia
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Branding · Logo Design · Social MEdia
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Branding · Logo Design · Social MEdia
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Branding · Logo Design · Social MEdia
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RECHERCHE · QUALITATIF  · QUANTITATIF
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Design thinking ·  double diamond
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STRATEGY · Discovery · delivery
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atelier · prototyping · design ops
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Collaboration · audit ux · testing
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Design thinking · double diamond · strategy
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Branding · Logo Design · Social MEdia
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Branding · Logo Design · Social MEdia
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Branding · Logo Design · Social MEdia
Selected Work
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Selected Work
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Selected Work
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Selected Works
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Selected Works

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Selected Works
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Selected Work
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Selected Work
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Selected Work
My
Workflow
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Irina Pen

Product Designer
Irina has Masters from Gobelins in UX management. She is passionate to bridge the worlds of strategy, aesthetics, and data-driven design with the focus on Design Thinking and collaborative work

Design thinking

I am convinced in iterative process to understand users, challenge assumptions, define problems, and create innovative solutions to prototype and test.

UX strategy

Even before the design starts, it's a great idea to create a plan to align business goals, user needs, and technological capabilities. This can help prioritize time and resources throughout the design process, and gives clear metrics of success.

Balance of Aesthetics & functionality

I leverage my academical background in Arts to create an attractiveness bias: beautiful designs appeal better to a user, and creates a strong emotional bond.
Let's work together
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Let's work together
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Let's work together
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Let's work together
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Let's work together
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Let's work together
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Let's work together
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Let's work together
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Let's work together
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Let's work together
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Let's work together
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Let's work together
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Let's work together
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Let's work together
Let's make
something great !