I collaborated with an early-stage startup to define their brand identity, ensuring a cohesive and compelling visual and conceptual framework that resonated with their target audience. This short-term project required a deep understanding of the startup's vision, values, and market positioning to create a strong brand presence.
Key Responsibilities:
1. Conducted a thorough analysis of the startup's mission, vision, and market landscape to inform the brand identity development.
2. Created a comprehensive brand style guide, including logo design, color palette, typography, and visual elements.
3. Developed brand messaging and tone of voice guidelines to ensure consistency across all communication channels.
4. Presented the final brand identity package to the startup team, providing detailed documentation and guidelines for implementation.
